Year
2026
Client
Pink Jelly Club
Category
E-Commerce / Shopify Design
Product Duration
2 Weeks
Claudia had already built the beginnings of something good, a basic Shopify store that was starting to gain real traction. But the site itself was holding the brand back: a homepage and product pages that weren't converting the traffic coming through, and no way to capture demand when popular colourways sold out. The brief was to keep the momentum and give it a storefront built to match.
A full landing page rebuild in Shopify with conversion front of mind: a stronger hero moment leading straight into "Waterproof Jelly Bags," a "Pick your jelly" colour-way grid pulled higher up the page, lifestyle and campaign imagery to build desire, and a clear email capture built around a first-order incentive, all restructured to move visitors from landing to browsing to buying with as little friction as possible.
Popular colourways sell out fast, and every "sold out" button was a lost customer. I implemented stock-aware functionality so that when a bag runs out, the product page automatically switches to pre-order, letting shoppers secure their jelly bag ahead of the next restock. Where pre-orders aren't offered, a "notify me when back in stock" option captures the visitor's email instead, so demand is never left on the table and Claudia has a ready-made list of buyers for every restock.
Product templates rebuilt with clearer pricing, tighter product photography grids, and supporting content — FAQs, "in the wild" lifestyle shots, and trust-building copy, placed exactly where shoppers were dropping off. Every change was made with one goal: turn Pink Jelly Club's existing traffic into paying customers.
