Year
2026
Client
Pink Jelly Club
Category
E-Commerce / Shopify Design
Product Duration
2 Weeks
Claudia had already built the beginnings of something good, a basic Shopify store that was starting to gain real traction. But the site itself was holding the brand back: a soft, handwritten logo that undersold the product, and a homepage and product pages that weren't converting the traffic coming through. The brief was to keep the momentum and give it a storefront built to match.
A simple refresh from the original script wordmark to a bold, rounded logotype in Pink Jelly Club's signature pink, punchier, more legible at small sizes, and built to hold its own across packaging, social and the site itself.
A full landing page rebuild in Shopify with conversion front of mind: a stronger hero moment leading straight into "Waterproof Jelly Bags," a "Pick your jelly" colour-way grid pulled higher up the page, lifestyle and campaign imagery to build desire, and a clear email capture built around a first-order incentive, all restructured to move visitors from landing to browsing to buying with as little friction as possible.
Product templates rebuilt with clearer pricing, tighter product photography grids, and supporting content — FAQs, "in the wild" lifestyle shots, and trust-building copy, placed exactly where shoppers were dropping off. Every change was made with one goal: turn Pink Jelly Club's existing traffic into paying customers.
