wray bros
UI / UX DESIGN, SHOPIFY, E-COMMERCE
I led the redesign of Wray Bros' e-commerce platform, transforming a slow, outdated website into a faster, more user-friendly experience. Through in-depth research and UI/UX improvements, I enhanced both customer usability and internal workflows. By collaborating closely with cross-functional teams, I streamlined order processing, improving efficiency for both customers and production teams. The result was a modern, scalable website that received positive feedback from clients and stakeholders.
THE RESULTS
The redesign resulted in a significantly faster, more intuitive e-commerce platform that enhanced the overall user experience. Customers benefited from a smoother browsing and checkout process, while internal teams experienced improved workflow efficiency through streamlined order processing. The updated website received positive feedback from both clients and stakeholders, reinforcing Wray Bros’ commitment to providing a seamless online shopping experience.